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Lauren Lassiter

Being a standout: How to conquer the infamous interview

Standing out in an interview or application requires showcasing your unique strengths, experiences, and qualities in a way that aligns with the position you're applying for. Here are strategies to help you make a lasting impression:



1. Customize Your Application

  • Tailor Your Resume and Cover Letter: Adjust your resume and cover letter to emphasize the skills, experiences, and achievements that are most relevant to the job. Highlight keywords from the job description to show you’re a strong fit.

  • Quantify Achievements: Where possible, use numbers to quantify your accomplishments (e.g., "Increased sales by 20%" or "Managed a team of 10"). This adds credibility and impact to your application.

  • Show Personality in the Cover Letter: While maintaining professionalism, let your personality come through. Employers appreciate authenticity and enthusiasm.


2. Research the Company

  • Understand the Company’s Mission and Values: Show that you understand the company’s culture, mission, and values, and explain how they resonate with you.

  • Know Key Initiatives: Familiarize yourself with recent projects, news, and challenges the company is facing. Mention these in your application or interview to demonstrate your genuine interest.


3. Prepare Compelling Stories

  • Use the STAR Method (Situation, Task, Action, Result): Prepare stories that showcase how you’ve demonstrated key skills like problem-solving, leadership, teamwork, and adaptability. Structure your answers using STAR to ensure clarity and impact.

  • Unique Experiences: Highlight any unique or unusual experiences that differentiate you from other candidates, such as volunteering, international travel, or personal projects.


4. Showcase Soft Skills

  • Highlight Emotional Intelligence: Employers value soft skills like communication, empathy, and conflict resolution. Provide examples of how you’ve used these skills in real-life situations.

  • Adaptability and Resilience: Show that you can handle change, uncertainty, and setbacks. Mention times when you adapted to new environments or overcame challenges.


5. Ask Insightful Questions

  • Thoughtful, Open-Ended Questions: During the interview, ask insightful questions that show you’ve done your research and are genuinely interested in the role. For example, ask about the company’s long-term vision or specific challenges the team is facing.

  • Engage in Dialogue: Instead of simply answering questions, turn the interview into a conversation. Engage the interviewer by responding to their questions thoughtfully and asking follow-up questions.


6. Demonstrate Enthusiasm and Fit

  • Passion for the Role: Demonstrate genuine excitement about the role and the company. Show that you’re motivated not just by the paycheck but by the opportunity to contribute.

  • Cultural Fit: Convey how your personality, values, and work style align with the company’s culture. Mention examples from your past experiences that show you’ll fit well with the team.


7. Personal Branding

  • LinkedIn and Online Presence: Ensure your LinkedIn profile and other online professional presence reflect your strengths and career focus. Share relevant content, engage with industry professionals, and showcase any personal projects.

  • Portfolio (if applicable): Create a portfolio that highlights your best work, particularly if you’re in a creative or technical field. This could include writing samples, design work, or project summaries.


8. Showcase Learning and Growth

  • Continuous Learning: Highlight any recent courses, certifications, or self-learning you’ve completed. This shows that you’re proactive and committed to professional development.

  • Growth Mindset: Demonstrate a willingness to learn and grow. Mention situations where you took on new responsibilities, learned new skills, or received feedback and improved.


9. Follow Up Professionally

  • Thank-You Note: Send a personalized thank-you email within 24 hours of your interview. Mention something specific from the conversation to reinforce your interest and keep the dialogue going.

  • Recap Key Points: Reiterate your enthusiasm for the role, and if appropriate, clarify any points from the interview or provide additional information you didn’t have a chance to discuss.


10. Be Confident and Authentic

  • Confidence Without Arrogance: Maintain confidence in your abilities and experience, but stay humble. Employers appreciate candidates who are self-assured but also willing to learn.

  • Be Yourself: Authenticity is key. Don’t try to present a version of yourself that doesn’t match who you are. Be honest about your experiences, strengths, and areas for growth.

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